Senior Specialist, Marketing Automation

SummaryThe Senior Specialist, Marketing Automation plays a critical role in optimizing and managing SHRM’s marketing automation infrastructure, with a primary focus on Adobe Marketo Engage. This position ensures seamless campaign execution, platform health, and integration with other business systems to support data-driven decision-making across the organization.The role will also contribute to SHRM’s broader digital transformation by helping to evolve our marketing technology stack, including future journey orchestration capabilities in Adobe Journey Optimizer (AJO) The Sr. Specialist, Marketing Automation will empower our teams to effectively engage audiences, enhance personalization, and drive business growth.ResponsibilitiesMarTech Maintenance & Performance

• Own the daily maintenance and health of Marketo, Vibes SMS, Dynamic Chat, and Adobe Journey Optimizer (AJO), ensuring smooth and reliable performance.


• Monitor and manage platform integrations, data flows, and syncs to ensure accurate reporting and segmentation.


• Proactively identify opportunities for platform optimization and process improvement.

• Serve as the first point of contact for all platform-related questions, requests, and troubleshooting from marketing stakeholders.


• Partner with campaign managers and channel leads to ensure platforms are being leveraged effectively for audience targeting, automation, and personalization.


• Collaborate with IT, analytics, and external vendors as needed to resolve issues or implement new features and functionality.

• Lead monthly training and upskilling sessions for the marketing organization to boost tool adoption, promote best practices, and drive platform maturity.


• Create and maintain documentation and internal resources related to platform use and configurations.

• Germane degree and non-degree credentials or other verifications of skills and competencies will be considered.

• 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.


• Hands-on experience with Adobe Marketo Engage.


• Experience analyzing campaign performance using Marketo, Customer Journey Analytics (CJA), or other marketing analytics tools.


• Experience with CRM platforms (Salesforce preferred) and integrating them with Marketo.

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.


• Understanding of lead scoring, audience segmentation, personalization, and marketing automation best practices.


• Ability to manage multiple projects and deadlines while maintaining strong attention to detail.


• Excellent collaboration and communication skills to work effectively across teams.


• Background in marketing automation and marketing technology systems, with hands-on expertise in Adobe Marketo Engage and familiarity with journey orchestration platforms such as Adobe Journey Optimizer (AJO).

• Marketo Certified Associate (MCA) or Marketo Certified Expert (MCE) a plus.

• Prolonged periods of sitting at a desk and working on a computer.


• Frequent use of hands and fingers for typing, handling documents, and using office equipment.


• Occasional standing, walking, bending, and reaching.


• Ability to lift and carry up to 30 pounds as needed.


• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

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